Powerlift Material Handling – more than just a name change
Loadlift Equipment – the company that has supplied quality forklifts in New Zealand for more than 50 years – is now Powerlift Material Handling. More than just a name change, Powerlift now has an exciting offer with three great brands – Nissan Forklift, Atlet, and the all-new Powerlift HC range of counterbalance forklifts and pedestrian stackers. It is now also part of the broader Powerlift Material Handling operation across the Asia-Pacific region.

Powerlift Material Handling’s branch in Auckland
Powerlift’s offering gives New Zealand customers the ability to choose a single forklift or a mixed fleet from a single supplier that is fit for purpose.
Comprehensive range
Globally recognised for its design, engineering and manufacturing, the technically advanced Nissan Forklift range is built in Japan to world-class standards, every machine combining the latest innovations with legendary Nissan automotive technology. The result is an unbeatable range of quality machines featuring the very latest in safety, productivity and environmental innovation.
Atlet – from Sweden – has more than half a century of experience designing and building some of the most technologically innovative materials handling equipment available. Specialising in electric reach trucks and order pickers, the company produces a complete warehouse range, with a special emphasis on operator ergonomics.
Powerlift – a new, technically advanced range of pedestrian units, forklifts and towing equipment – is manufactured to international standards with proven components, and is designed and priced to provide maximum value for money with a model line-up covering almost every need. Machines aside, Powerlift is set to build on Loadlift’s New Zealand-wide network of branches and service agents – staffed by factory trained technicians – to provide a full range of support services from routine maintenance to major component replacements.
These include a 24/7 breakdown service designed to keep businesses on the move – fully equipped mobile service vans are staffed by experienced service technicians carrying a comprehensive range of spare parts. Fixed price servicing means businesses can manage cash flow and plan servicing needs while avoiding unexpected bills – it’s the ideal way to ensure forklift servicing needs are met within budget and on schedule. In addition, Powerlift’s preventative maintenance plan (PMP) is designed to help avoid costly breakdowns through scheduled onsite servicing and inspections. Suitable for fleets of one machine or a hundred, PMP is the best way to keep forklifts – and businesses – on the move.
A full range of genuine Nissan, Atlet and Powerlift parts – at very competitive prices – allows repairs and servicing to be carried out quickly and cost-effectively. The combination of Powerlift’s factory-trained parts specialists, massive parts holdings, high fulfilment rate and fast delivery service means orders are dispatched quickly and efficiently.
World-class products
Commenting on the change, country manager for New Zealand, Glenn Ross, says the change is extremely exciting for both customers and staff. “The new product offering enables us to truly solve customer’s forklift challenges irrespective of their application and budget. We have a product for every situation, and they are all world-class products. Also, being part of the broader Powerlift business gives us access to additional support and expertise.”
Powerlift Material Handling is owned by one of the world’s largest privately owned companies, the Zuellig Group, which has a turnover in excess of US$12 billion and 10,000 employees.
For further information, freephone 0508 POWERLIFT (0508 769 375)
