Online retailers are likely to be pretty busy this Christmas
Editorial – December 2016 / January 2017
If there’s something strange in your neighbourhood, who you gonna call? Facebook!
As I sit down to write this editorial, the TV is on live broadcast on my PC as news of another shattering earthquake in the South Island floods in. As is the norm nowadays, it was my smartphone that had all the immediate news I needed – that friends and family had checked in as ‘safe’ via the Civil Defence app and Facebook feed, and we were able to reassure family overseas that in fact the whole of New Zealand had not collapsed or been washed away in a tsunami.
So much of our daily lives can now be run from our personal smartphones. At the Chartered Institute of Logistics & Transport NZ’s recent annual forum, Mike O’Donnell held forum delegates‘ attention with his presentation on how businesses today – especially those involved with freight transport and logistics – are evolving to the new norm of online demand and supply, not just to manage their operations but also their mobile workforce.
Mike held up his smartphone and asked forum delegates what they use their phones for – the replies were endless. From texting to video calls, checking the weather to replying to email, competing with players around the world in an online game to ordering groceries, from satellite navigation to Civil Defence – Mike’s point of course is that the rise of apps has created an incredible range of new opportunities for doing business.
As the festive season approaches, you can even turn your phone into an advent calendar or a snow globe, or download some festive ring tones. Certainly, our parcel carriers will be exceedingly busy, with online spending in September up 15% compared to last year (as reported by the BNZ). Did you know that if you sent all the gifts in the song Twelve Days of Christmas, you’d buy a total of 364 gifts? That’s quite a bit of wrapping paper.
And don’t forget to follow Santa’s sleigh via his vehicle tracker – over 9 million visitors from 200 countries are expected to track his progress on NORAD’s Santa tracker. Check it out at www.noradsanta.org
On behalf of all of us here at FTD, I wish you all the very best for Christmas, and trust that 2017 is a prosperous year for you.
Until next time …
Lynne Richardson, editor