Olivia Premium Food’s Jerry Ho: “The economic implication of blockchain supply for NZ businesses is huge”
An Australasian food first for blockchain adoption
Four-year-old Auckland business Olivia Premium Food is reportedly the first small to medium enterprise in Australasia to adopt blockchain in food traceability.
WEB EXCLUSIVEOlivia director Jerry Ho, who is also chair of the New Zealand Green Industry Association, says global depletion of food sources and the rising concerns of food authenticity were a major reason for setting up a blockchain system for credibility and sustainability.
“Time is running out unless we start changing things for the better as we help to feed Asia and other parts of the world,” he says.
The Auckland operation’s main product is Mighty Mooo milk powder, an authentic, clean and green NZ product for children aged from three to 12 years old. Olivia exports more than $2 million of Mighty Mooo products, which are made in Auckland, Waikato, Invercargill and on the Gold Coast.
Olivia also manufactures breakfast cereals, cookies, probiotics and pregnancy powder. Ingredients are sourced locally and from overseas. One of the major suppliers of their vitamins is DSM, a Dutch multinational headquartered in Heerlen, which is prominent in health, nutrition and materials.
Digital passportOlivia’s technology partner is UK-based firm Provenance, a blockchain provider that provides product transparency and traceability which enhances food security.
“The blockchain verifies our business and supplier profiles for greater supply chain integrity, and substantiates our claims with data gathered from across the supply chain,” Mr Ho says. “The system demonstrates our social and environmental impact at every point in the chain, and reduces risk by proving the authenticity of our goods. It’s like a digital passport for every product, linked to every individual item.
“The economic implication of blockchain supply for NZ businesses is huge and it adds value to New Zealand’s clean green, authentic environment,” he says.
A new organisation, FoodTechNZ, will be launched in July as part of the NZTech alliance, and Jerry Ho will be its first chairman.