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AS Colour produces apparel products for the wholesale and retail markets, with a number of retail outlets located across New Zealand and Australia

AS Colour supports significant business growth with advanced warehouse solution

Dematic, a leading global supplier of integrated automated technology, software and services to optimise the supply chain, has been selected by New Zealand based apparel label AS Colour to support the company’s significant business growth with an advanced materials handling solution for its new Auckland distribution centre.


Founded in 2005 in Auckland and operating in New Zealand, Australia and California, AS Colour produces apparel products for the wholesale and retail markets, with a number of retail outlets located across ANZ. 

“Following recent continued growth, AS Colour has outgrown its existing distribution centre (DC) and made the decision to move to a new facility,” explains Lawrence Railton, managing director and founder of AS Colour. “As part of our evolution into a new DC, AS Colour also wants to optimise our warehouse operations by boosting productivity and efficiency when handling the high number of SKUs we deal with.”

Working with Scott Kerr at Kerrect Logistics, AS Colour evaluated a range of automation options before choosing a tailored Dematic Multishuttle goods-to-person (GTP) system for its new DC, which provides high-density tote storage and high-sequenced order picking productivity.

“AS Colour wanted to find a way to pick orders faster with minimal touches, in order to minimise product packaging and presentation challenges caused by handling the same product multiple times,” says Seth van Dijk, business development manager at Dematic. “The solution we have tailored for AS Colour is based on the GTP methodology, where the storage and delivery of products to fulfil orders is automated through the use of the Dematic Multishuttle high-rate storage and retrieval system.”

AS Colour’s new DC will feature a Dematic Multishuttle goods-to-person (GTP) system, providing high-density tote storage and high-sequenced order picking productivity

Improved productivity

Using the Dematic Multishuttle GTP solution, AS Colour products will be stored in totes in a secure high-density environment until they are retrieved and delivered in order-line sequence to operators at four ergonomic workstations. This significantly improves productivity by eliminating non-value-added time spent on tasks such as travel, and manually locating and retrieving stock. 

Managed by the Dematic iQ warehouse control system software, the solution will feature a two-aisle Dematic Multishuttle GTP system, with double-deep storage for 19,425 totes across 18 levels and 36 bays. The solution will also feature automated order tote delivery to four 1:1 workstations as well as order tote takeaway to a dedicated conveyor sorter and packing area.

“In addition to the productivity, efficiency and high-density benefits the Dematic solution will bring to our new facility, we will also gain much more visibility into our warehouse operations,” adds Mr Railton. “The new system will deliver real-time information, which will place us in a better position to monitor and optimise our picking and replenishment productivity rates.”

The new AS Colour DC is due for completion in the first half of 2021.

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