The construction of display stands and point-of-sale material is becoming almost an art form, say Pride In Print Awards judges
Outstanding print innovation praised by awards judges
Point-of-sale material is reaching new heights, helped by outstanding paper engineering, based on the quality of entries to the 2017 New Zealand Pride In Print Awards.
WEB EXCLUSIVEJudging took place over three days in Auckland in April, and judges praised the high level of innovation shown in this year’s entries, with such impressive work ranging from traditional books and delicate personalised stationery through to security labels and t-shirt transfers.
One of the standouts was the level to which paper engineering has soared, says Pride In Print Awards manager Sue Archibald. “Many pieces of point-of-sale material are outstanding and the construction of display stands has become almost an art form,” says Ms Archibald.
“Several displays were motorised, with moving parts to further attract attention, giving retailers really interesting product display opportunities to enhance sales. This signage and packaging work shows how printers are pushing the boundaries of invention, in order to grab the attention of the buyer.”
Ms Archibald says judges commented that many specialised print techniques and finishing were expertly demonstrated in the generous swathe of entries. “Foiling, embossing and security features are making products stand out from competitors and allowing traceability in a world where this is becoming more and more of a necessity for manufacturers and the ultimate consumer,” she says.
“Techniques are about more than just making the products look attractive. They add value, particularly in the export market, assisting New Zealand firms to continue to punch well above their weight.”
A spectacular nightThis year sees Pride In Print returning to Christchurch, with the gala awards night scheduled for Friday 12 May at Wigram’s Air Force Museum of New Zealand. Event organisers are offering accommodation packages as well as on-the-night transportation to the venue for delegates residing in the city.
“It’s going to be a spectacular night celebrating the print industry, so book your tickets now if you haven’t yet done so,” urges Ms Archibald. “We have already had several Christchurch-based companies confirm they are bringing their entire company along, and we hope the wider industry gets right in behind our Canterbury friends to make this year’s awards the best yet!”
For further information, contact Sue Archibald on 021 663 881 or Pride In Print Awards organiser Lauren Keen on 04 237 0482